"Costco launched Kirkland Signature in 1995 to consolidate its private labels and reduce consumer confusion. Today, the brand is a money-generating machine that, according to The Wall Street Journal, made about $86 billion in the financial year 2023-24. For context, Costco reported a total revenue of $254 billion in the 52 weeks ending September 1, 2024. The figure is also a whopping $40 billion more than what Nike earned in the year leading up to May 2025."
"Meanwhile, Procter & Gamble - which owns some of the world's most popular consumer brands - made $2 billion less than Kirkland Signature in the same period! It's a truly mind-blowing amount of money. The brand's earnings are trending upward, too; in early 2024, Fortune reported that Kirkland Signature had made roughly $56 billion in the financial year 2022-23."
"Costco owns over 900 warehouses across 14 countries, and it has over 145 million members in 2025 - up from 81 million in 2015, according to Statista. Its annual membership renewal rate is almost 90% worldwide, per Supermarket News, which is also extremely healthy. However, there's more to Kirkland Signature's money-spinning capabilities than Costco's popularity. At the core of its success is a simple ethos."
Kirkland Signature launched in 1995 to consolidate Costco's private labels and reduce consumer confusion. The brand generated about $86 billion in fiscal 2023-24, contributing to Costco's $254 billion revenue in the 52 weeks ending September 1, 2024. Kirkland out-earned major companies, exceeding Nike by roughly $40 billion and surpassing Procter & Gamble's comparable period by $2 billion. Costco operates over 900 warehouses in 14 countries and reported over 145 million members in 2025, up from 81 million in 2015, with nearly 90% membership renewal worldwide. Strong membership metrics and a clear, value-driven ethos underpin Kirkland Signature's commercial success.
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