What are challenge coins and their business benefits? - London Business News | Londonlovesbusiness.com
Briefly

What are challenge coins and their business benefits? - London Business News | Londonlovesbusiness.com
"A team finishes a client pitch, and the room stays tense while the outcome is still unclear. A manager places a small coin on the table, and eyes shift toward it at once. The weight feels deliberate, and the message lands without a long speech or awkward applause. Many firms rely on email praise that vanishes under new messages before the week is even over. A physical token stays visible on desks, shelves, and lanyards during packed schedules and shifting priorities."
"A challenge coin is a small custom coin that marks membership, service, or a shared achievement . The practice grew in military units where identity and trust matter, especially under pressure. Coins are often presented by leaders, and recipients usually carry them as a simple sign of belonging. Stories about the origin vary, but the modern tradition is well documented across official military sources. The notes that coins are used to build unit pride and recognise service through a tangible token."
Challenge coins are small custom coins that mark membership, service, or shared achievement and trace roots to military units where identity and trust are crucial. Coins are presented by leaders and carried by recipients as a sign of belonging. In business settings, coins translate into quick rituals of recognition that fit pockets yet feel substantial in hand. Physical tokens remain visible on desks, shelves, and lanyards, making recognition durable compared with fleeting email praise. Coins force clear articulation of the rewarded behavior and suit recognition of calm incident response, careful handovers, safe habits, and patient client support. Some teams source coins for consistent design and reliable turnaround.
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