"We look at how companies are shifting intentionally towards subscription models. Gen Z is set to become the first generation to live in a world where ownership barely exists. Instead of buying things outright, we rent them: Films, music, software, storage, even cars and printers."
"Gen Z is set to become the first generation to live in a world where ownership barely exists."
"Presenter: Stefanie Dekker Guests: Sanya Dosani Journalist and filmmaker Joy Buchanan Associate professor, Samford University"
Companies are intentionally shifting business models toward subscriptions, replacing one-time purchases with ongoing access and recurring revenue. Gen Z is poised to be the first generation living in a landscape where ownership is rare. Consumers increasingly rent films, music, software, digital and physical storage, vehicles, and office equipment such as printers. The shift emphasizes access over possession and continuous service delivery, reshaping product design, customer relationships, and revenue strategies. Presenter Stefanie Dekker is listed, with guests including Sanya Dosani, journalist and filmmaker Joy Buchanan, and an associate professor at Samford University.
Read at www.aljazeera.com
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