Thought leadership has evolved into a crucial conversion tool for CEOs and founders, especially as trust in traditional marketing wanes. A 2024 Edelman-LinkedIn report reveals that 90 percent of C-suite leaders prefer outreach from companies with strong thought leadership. Additionally, 42 percent assess company culture through such content, suggesting that leadership visibility enhances sales. The report indicates that strong thought leadership can influence suppliers, increase willingness to pay premiums, and attract top talent, marking a significant departure from traditional promotional strategies.
In today's AI-curated, low-trust world, thought leadership isn't about attraction. It's about conversion. For founders and CEOs, it's a sales asset, not a branding exercise.
Seventy percent of executives in the Edelman-LinkedIn survey say that a single piece of thought leadership has made them question their current supplier.
Executive visibility influences deals, talent, and even crisis recovery more effectively than traditional marketing ever could.
In the survey, 60 percent of decision makers said they're more willing to pay a premium to companies with strong thought leadership.
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