"The Consumer Reports Overall Score rating includes 31 brands. Each receives a rank with a numerical score. At the top is Subaru with an overall score of 82. After a few considerations in subcategory scores, BWM finished a close second with a score of 82. Troubled Jeep is at the bottom of the ratings. The division of Stellatis had a score of 48."
"Jeep's troubles include sales. It sold 923,000 vehicles in 2019 and only 588,000 last year. Another issue is its relationship with dealers who have trouble moving the brand's models. According to CNBC, inventory levels are extremely high. "Jeep had the highest days' supply of any major brand other than Ford's Lincoln at 146 days in October. The industry average for days' supply, which calculates the amount of days inventory dealerships have based on recent sales, was 88 days," the business cable channel reports."
"To its advantage, Jeep has one thing most successful brands have. It has a broad range of models based on price. The Compass has a manufacturer's suggested retail price (MSRP) of $28,995, its lowest-priced model. At the top of the range is the Grand Wagoneer with a base MSRP of $84,945. At the high end of the Grand Wagoneer model, the Series III Obsidian has a base price of $109,450. That puts it in direct competition with the Range Rover, which is priced at $113,300."
Two major awards matter to automakers: J.D. Power series and Consumer Reports Overall Score. The Consumer Reports rating combines road tests, safety assessments, reliability, and owner satisfaction across just above 50 tests. The Overall Score covers 31 brands with Subaru leading at 82 and BMW narrowly second at 82 after subcategory adjustments. Jeep ranks lowest with a score of 48 and has seen sales fall from 923,000 vehicles in 2019 to 588,000 last year. Dealer inventory and days' supply are unusually high. Jeep's lineup spans a wide pricing range from the Compass to the high-end Grand Wagoneer.
Read at 24/7 Wall St.
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