"Electrification is tricky business for any legacy car company, but BMW has gotten a lot right. Maybe that's because the automaker has actually been in this game a long time. The i3 city car, which you could call BMW EV 1.0, launched way back in 2013. In any case, the current lineup of the iX, i4, i5 and i7 has been pretty well-received. Most importantly, BMW has run circles around arch-nemesis Mercedes on the electrification front. What comes next is critical, though."
"Nedeljkovic will oversee a key product offensive of EVs (and other vehicles) built on the new "Neue Klasse" technology platform. He'll be tasked with ensuring that BMW gets its next-generation EVs and software capabilities right, a mission that's growing more crucial as Chinese competitors gain ground domestically and abroad. Nedeljkovic, 56, will take over on May 14 and be expected to steer BMW back towards sales growth, particularly in China, the world's biggest auto market."
BMW appointed Milan Nedeljkovic as CEO effective May 14 to lead product, production and sales strategy during the next-generation EV rollout. The company will center upcoming vehicles on the Neue Klasse technology platform and prioritize software and next-generation EV development as Chinese competitors expand domestically and internationally. BMW's current EV lineup, including the iX, i4, i5 and i7, has been well received and has outpaced Mercedes on electrification. Tesla faces a likely down year in China, and VinFast is encountering difficulties scaling its U.S. operations, creating added pressure across global EV markets.
Read at insideevs.com
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