"One of the most important figures in the auto industry is "days on lot" or "market day supply." Each is an indication of how long it takes to sell a car model from when the manufacturer delivers it until a customer drives it away. The average is about 50 days. For one car brand, the number is almost a year. Market day supply for the Jaguar F-Pace is 321 days. It is an expensive car, with its base price of $71,000."
"Jaguar tried to reinvent itself last year. It said it would move to an all-electric lineup just as interest in electric vehicles (EVs) began to wane. Sales in Europe dropped 90% early this year. An ad campaign similar to the one that sank Bud Light sales was the final crippling move by management. Among other things, Jaguar has been one of the most storied combustion engine vehicle companies for decades."
Days on lot, or market day supply, measures time from manufacturer delivery until sale, averaging about 50 days. The Jaguar F‑Pace shows a market day supply of 321 days and has a base price of $71,000. Jaguar announced a shift to an all-electric lineup as consumer interest in EVs waned, causing European sales to drop 90% early this year. A controversial ad campaign further reduced demand. CEO Adrian Mardell was removed by parent company Tata Motors. Gasoline models continued but sales declined. Reviewers praise the F‑Pace's performance yet note stiff suspension, limited storage, slow infotainment, and lower rankings among competitors.
Read at 24/7 Wall St.
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