Jaguar Land Rover (JLR) has restarted vehicle shipments to the U.S. after a suspension due to President Trump's tariffs. This cautious return highlights JLR's struggle against U.S. protectionism, even as concerns mount that the UK is not a priority in U.S. trade negotiations. The 25% tariffs could significantly increase prices for U.S. consumers, potentially adding up to $27,000 to certain models. JLR relies heavily on the U.S. market, which is critical for its revenue, selling one in four of its vehicles there.
The US is an important market for JLR's luxury brands and 25 percent tariffs on autos remain in place.
The decision comes as the UK grapples with growing concerns that it is a 'second-order priority' in securing a trade deal with the US.
Industry analysts say the move likely signals acceptance that tariffs may be unavoidable, with US customers facing higher prices.
JLR, owned by Tata Motors, is the UK's biggest car manufacturer and employs 38,000 people across Britain.
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