"Kia was one of the first legacy automakers to launch great EVs, with the EV6 and EV9 arriving to critical acclaim. But both posted huge sales declines last month, in part due to an industry-wide EV slowdown. That's not the whole story, though, as the mechanically identical Hyundai Ioniq 5 is selling far better than the EV6. Here's what's going on."
"First off, I'd be remiss not to mention that the entire EV industry is seeing a contraction in the U.S. market right now. The $7,500 federal clean vehicle tax credit expired at the end of September, effectively making the U.S.-built EV6 and EV9 $7,500 more expensive and putting a damper on federally subsidized leases. Kia, like other automakers, hit back by offering up to $10,000 in manufacturer incentives on purchases for a period of time."
Kia launched the EV6 in 2021 and followed with the EV9, both praised for charging speeds and performance. January sales fell sharply: the EV9 sold 674 units (down 45% year-over-year) and the EV6 sold 540 units (down 65% from 1,542). Both models also declined across 2025 (EV6 -40%, EV9 -31%). The 2025 EV6 received new batteries, updated software, and a NACS port, yet volumes kept declining. Contributing factors include expiration of the $7,500 federal clean vehicle tax credit, reduced subsidized leases, manufacturer incentives, tariff-driven cashflow pressures, and stronger sales of the mechanically identical Hyundai Ioniq 5.
Read at insideevs.com
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