New Recall, Ford's Collapsing Reputation
Briefly

New Recall, Ford's Collapsing Reputation
"The National Highway Traffic Safety Administration has announced another Ford Motor Co. ( NYSE: F) recall. This time, 115,539 vehicles are recalled for a defect that could affect the steering column. The recall includes certain F-250, F-350, and F-450 pickup trucks from model years 2020 and 2021. The F-Series pickups are Ford's bestselling product and make up about a third of all of its U.S. sales."
"Ford has had over 105 recalls this year, which include about 6.5 million vehicles. For the first eight months of the year, Ford's U.S. sales totaled 1,492,905. This was a 6.6% increase over the same period last year. The ratio between the sales and recalls is staggering. The recalls raise the question of whether Ford makes safe products. There is also the question of how much the trouble is damaging corporate earnings."
115,539 Ford F-250, F-350, and F-450 pickups from 2020–2021 are recalled for a steering column defect. The F-Series comprises about one-third of Ford's U.S. sales. Ford has issued over 105 recalls this year affecting about 6.5 million vehicles. For the first eight months of the year Ford's U.S. sales reached 1,492,905, a 6.6% year-over-year increase. Warranty costs prompted a downward earnings revision last October, and CEO Jim Farley said warranty expenses have held back earnings power and remain a persistent problem. Ford's Universal EV Platform will not produce its first vehicle until 2027.
Read at 24/7 Wall St.
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