"This marks the second time that Rivian has cut its sales projections this year. At the start of 2025, the company expected to sell up to 51,000 vehicles. In May, as it became clear that President Trump's tariffs and attacks on key climate policies would deal a blow to America's EV industry, Rivian cut the top end of its forecast to 46,000 units. Now it doesn't expect to meet that, either."
"This year's shortfall could easily be a result of numerous headwinds the whole auto industry is facingincluding, notably, the expiration of the $7,500 EV tax credit that had propped up clean-vehicle sales for years. That went away on Tuesday, and many of the great quarterly numbers we're seeing from other automakers suggest consumers rushed to take advantage of it before it went away. With it gone, and many purchases moved up, Q4 could be tough for a lot of automakers."
Rivian delivered 13,201 vehicles in Q3 2025, its best quarter of the year, but narrowed full-year guidance to 41,500–43,500 vehicles. The company has cut its sales forecast twice in 2025, after initially targeting up to 51,000 units and reducing the top end to 46,000 in May. Annual deliveries are now likely to fall below 2023 and 2024 totals. Industry headwinds, including the expiration of the $7,500 EV tax credit and trade and policy pressures, depressed demand. Sales of high-end R1T and R1S models have flattened, increasing pressure on next year’s lower-cost, higher-volume R2 crossover launch.
Read at insideevs.com
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