TechCrunch Mobility: Rivian's survival plan involves more than cars | TechCrunch
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TechCrunch Mobility: Rivian's survival plan involves more than cars | TechCrunch
"It was easy to get lost in the buzz words at times during Rivian's "Autonomy & AI Day" this week. But there was a clear underlying message being shared: Rivian is trying to build a company that is about more than just selling cars. It's not going as far as Tesla. For instance, there were no humanoid robots wandering around the company's Palo Alto campus. But it is clearly building out other revenue-generating products - and advanced driver assistance is at the starting gates."
"Rivian's hands-free version of its driver-assistance software - which today can be used on about 135,000 miles of road - will expand to 3.5 million miles and include surface streets. This expanded capability, which will launch in early 2026 and eventually include point-to-point hands-free (but eyes on) automated driving comes with a cost of $2,500 or $49.99 per month. Then there is its future hands-off, eyes-off system. Rivian revealed it has developed its own custom 5nm processor,"
"which it says will be built in collaboration with both Arm and TSMC. That chip will power Rivian's "autonomy computer" - the backbone of an upgraded automated-driving system -that will debut in the R2 SUV in late 2026. That will probably be an upcharge, although Rivian didn't say if it would be more than the $2,500 fee. But there's another scenario we should also consider: licensing its tech to others."
Rivian is positioning itself beyond vehicle sales by rolling out advanced driver assistance and developing custom autonomy hardware. The current hands-free system covers roughly 135,000 miles and will expand to 3.5 million miles and surface streets, launching in early 2026 as a $2,500 purchase or $49.99 monthly subscription, eventually offering point-to-point hands-free with eyes-on operation. A future hands-off, eyes-off capability will rely on a custom 5nm processor built with Arm and TSMC that powers an 'autonomy computer' expected in the R2 SUV in late 2026. Pricing for the upgraded system may be an additional upcharge, and licensing remains a possible revenue path.
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