"Rivian revealed a sweet new purple limited-run color for the R1. Its design studio calls the color 'Borealis', we call it fun in a sea of monochrome. Automakers take note: this is how you stand out. I've had a bone to pick with Rivian ever since it did away with Compass Yellow. It was a good color, and the world has enough monochrome cars to last a lifetime."
"Now Rivian is offering buyers to opportunity to buy a new R1 in its latest hero color, which is totally something you should do. Listen, I get that a color that makes your EV look like a giant Grimace-mobile isn't going to be everyone's cup of tea. I, for one, think that it looks fantastic. Plus, in a sea of white, gray, and black paint, I'm all about giving the world a bit more color. Colorful vehicles often depreciate less over time."
"While Purple didn't make it onto ISeeCar's color study for 2025, it did previously. Back in 2022, purple paint ranked as the third most valuable color on cars (yellow and orange took first and second place, in case you were wondering). Rivian's design studio has been pretty accommodating to radical colors that consumers can actually buy. Launch Green and Compass Yellow are the two most notable, but these are just the tip of the color iceberg."
Rivian introduced a limited-run purple paint called Borealis for the R1, revealed at Art Week Miami Beach after earlier public sightings. The color follows the company’s history of bold hues like Launch Green and Compass Yellow, and expands a palette that currently offers ten colors, six of which are non-monochrome. Borealis is available only on Tri-Motor and Quad-Motor trims as a $3,000 option for a limited time. Purple has shown resale value in the past, ranking third most valuable in 2022, and Rivian is trimming its palette by removing Limestone going forward.
Read at insideevs.com
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