This Is the No. 1 Car Rental Company in the U.S., According to a New Study

"Enterprise Rent-A-Car has topped the charts, ranking the highest in overall customer satisfaction, according to J.D. Power's 2025 North America Rental Car Satisfaction Study. The car company received a score of 734 out of 1,000. National Car Rental came in second place with a score of 721. Both Enterprise and National are owned by the same corporation, Enterprise Mobility. This is a slight change from 2024, when National was ranked first and Enterprise came in second."

""A reputation built on putting people first and delivering exceptional customer service has defined our brands for generations," Bridget Long, Enterprise's mobility SVP of North American operations, said in a statement shared with Travel + Leisure. "I believe a big piece of our success is that our amazing people are relentless in their pursuit of delivering great experiences and meeting the needs of our customers so they can enjoy every moment and make the most of their trip.""

Enterprise Rent-A-Car topped J.D. Power's 2025 North America Rental Car Satisfaction Study with a score of 734 out of 1,000, while National Car Rental scored 721. Both brands are owned by Enterprise Mobility, representing a swap from 2024 positions. Advantage Rent a Car, Sixt, and Hertz rounded out the top five, while Dollar, Fox Rent A Car, and Payless ranked lowest. J.D. Power surveyed more than 8,200 airport renters and assessed ease of renting, trust, vehicle quality, staff, value, and digital tools. Skipping the rental counter and using kiosks or apps can save over seven minutes and add convenience.

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