The Cardinals Are About to Take a Haircut on Their New Broadcast Deal with MLB - Bleacher Nation
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The Cardinals Are About to Take a Haircut on Their New Broadcast Deal with MLB - Bleacher Nation
"What that means, practically, is that MLB will help produce and distribute games moving forward, which will be available locally either (1) via a streaming package through the team or (2) on a cable/satellite/over-the-air deal, wherever individual deals can be reached. For some markets, as Brett put it the other day, this will be very smooth and could even go unnoticed by most fans."
"According to Josh Jacobs, the Cardinals' new deal with MLB is "expected to net them around $20 million, which is a $40 million drop from the $60 million they expected to get from FanDuel. And that deal with FanDuel was a $15 million drop from their contract with Bally Sports, which was $75 million. An annual drop in TV revenue from $75M -> $20M. Woof."
"The last time the Cardinals had an attendance figure as low as last season was 1995! And even that was probably a flukey low number because of the strike (it was above 32K in the seasons before and after). No, the last time the Cardinals' attendance was CONSISTENTLY in a range like this was back in 1984. Now take those horrible attendance numbers and subtract Sonny Gray ( traded to Red Sox), Willson Contreras ( traded to Red Sox)"
Major League Baseball will help produce and distribute local Cardinals games after the team returned local broadcast rights. Games will be available locally via team streaming packages or through individual cable/satellite/over-the-air deals where agreements are reached. The Cardinals launched Cardinals.tv as a streaming product tied to the change. The new MLB-related deal is expected to net roughly $20 million annually, far below previous FanDuel and Bally Sports contracts. Attendance at Busch Stadium III has dropped to levels not seen since the mid-1990s and consistently not reached since 1984. Recent trades of Sonny Gray and Willson Contreras further reduce roster appeal.
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