""Lavazza brings more than just an exceptional product; they've proven to be a true partner to both our property and our guests," said Alex Reiss, Director of Sales & Marketing at Montauk Yacht Club. "Their thoughtful integration into our offerings and continued support have elevated the guest experience in meaningful ways. Beyond that, their investment in public relations and influencer engagement has significantly amplified the collaboration, expanding our reach well beyond the resort.""
"Launched as part of Lavazza's Brewing Elevated Experiences campaign, the partnership with the Montauk Yacht Club-a Hamptons landmark since 1928-embodies the perfect fusion of Italian craftsmanship and East End coastal sophistication. The multi-year contract, renewed in May 2025, ensures Lavazza is served throughout the property's cafés, restaurants, guest rooms, and outdoor venues, making premium coffee an integral element of the guest journey."
Montauk Yacht Club and Lavazza formed a multi-year partnership that integrates Lavazza coffee across hotels' cafés, restaurants, guest rooms, and outdoor venues. The contract renewal in May 2025 continues a collaboration that blends Italian coffee craftsmanship with East End coastal style. Guests encounter Lavazza from morning aromas to sunlit sips, positioning coffee as a curated hospitality element and storytelling medium connecting culture, comfort, and craft. Lavazza's operational support, public relations, and influencer engagement expanded the property's visibility. Rising guest expectations for sourcing, roasting, and sustainability make premium coffee a differentiator in competitive travel and luxury hospitality.
Read at Food & Beverage Magazine
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