"While the label promises a rich and malty light roast with delicious-sounding notes of flaky pastry, the taste of the coffee missed the mark entirely. To begin with, there was no aroma whatsoever, so we went into the tasting nose blind (never ideal with coffee). Upon the first sip, we noted a malty richness right upfront and a surprisingly full body for a light roast coffee."
"However the deep, complex sweetness of brown sugar was completely absent. Instead, we got kicked in the mouth with a weirdly peppery finish. While malt is generally sweet, it isn't nearly as nuanced and complex as brown sugar. Plus, the malty sweetness was much too faint to temper that off-putting peppery finish. You're better off buying a light roast blend to flavor yourself with a spoonful of brown sugar."
Fresh Market is a health-conscious grocery chain offering products similar to Whole Foods at significantly lower prices. A tasting evaluated and ranked nine Fresh Market brand coffee flavors according to aroma, taste and body. The brown sugar flavor placed dead last, overpromising with a flowery description but lacking aroma and the complex sweetness of brown sugar. The brew exhibited malty richness and an unexpectedly full body for a light roast, but finished with a weirdly peppery aftertaste. The malty sweetness was too faint to balance the peppery finish. Cinnamon flavored coffee ranked second and the Sunrise light roast received a strong recommendation.
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