"Roxana Jullapat's fingers fly across a dish of pale pie dough, pinching, tucking and crimping to create a perimeter of crust that looks like a work of art. The 15-second Instagram reel is mesmerizing. Jullapat is behind the Friends & Family bakery and cafe in Hollywood and Silver Lake. Her pastry cases are some of the most impressive in the city, brimming with croissants, muffins, cookies, hand pies, galettes, biscuits, quiches, scones, cakes and bread."
""Crimping was a way for me to like gain entry into this mystery world of pies, where I've always been a bystander," says Jullapat. The chef grew up in Costa Rica, immune to the pie mania that grips most Americans during the holiday season. "Because I have no rules or emotional attachment like the rest of America, it's OK to break the rules.""
Roxana Jullapat runs Friends & Family bakery and cafe in Hollywood and Silver Lake and produces a wide array of pastries and breads. Her short Instagram reels focus on decorative pie crimps, lattice tops and playful patterns that have attracted millions of views. Jullapat and her staff made over 200 pies for Thanksgiving and are preparing for more holiday orders. Jullapat grew up in Costa Rica without strong pie traditions, which allowed experimental approaches and rule-breaking. Her videos demonstrate crimping techniques for beginners through advanced bakers and celebrate playful finishing touches.
Read at Los Angeles Times
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