"With some ten thousand attendees flocking to experience the first keynote, the crowd's excitement for Adobe MAX 2025 was palpable. The event was held at LA Live this year, transforming the campus into a vibrant, colorful collection of the world's best and brightest in design, art, and printing technology. As we expectantly sat in our seats, the hype and electric energy rivaled that of a certain fruit-shaped keynote from year's past."
"One of the most popular tools in 2024, Generative Expand is utilized by over two thirds of Photoshop users in 2025. Image composition, up until very recently, was something that couldn't be changed, or would require a physical photo reshoot. Instead, using your choice of generative model, you can extend the view of your lens to exacting specifications. Funky aspect ratios and strange crops are no match for Generative Expand, breaking down boundaries in more ways than one."
"Paul Trani, Principal Director, Creative Cloud Evangelist and Community Advocate for Adobe, led us through a demonstration of Harmonize, a quite useful feature that adds incredible lighting to any added image, grounding the people or art in your background with ease. Even when working with composite images, with a stellar mask, it's hard to get things to blend easily, as the eye is trained to look for inconsistencies, especially in lighting."
Adobe MAX 2025 at LA Live drew about ten thousand attendees and transformed the campus into a vibrant gathering of designers, artists, and printing technologists. The event introduced six transformational creative features and a brand pledge addressing AI and originality concerns, and included 'Sneaks' previews of forthcoming tools. Generative Expand, used by over two thirds of Photoshop users in 2025, enables image composition extension with generative models, allowing precise aspect ratios and crop adjustments without reshoots. Harmonize automates lighting and blending in composite images, reducing manual adjustment time and improving realism.
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