"Jacek Utko is a former architect who got a job as a newspaper art director. He really thought newspapers were boring and bland, and that was easily reflected in the low circulation - nobody was reading them! source: Pew Research Center He was really frustrated. His parents and friends thought he was crazy wasting his time working at a newspaper. And the general public thought newspapers would soon become extinct because most people were reading news online."
"Stepping away from work, he took a trip up to London to attend a Cirque du Soleil performance with some friends. https://www.cirquedusoleil.com/-/media/cds/videos/las-vegas/hero/11-24-sizzle/final-1920-x-800.mp4 He was blown away. He told his friends "that they totally transformed a creepy run-down entertainment into performance art!" This one performance was the creative spark that would ignite a fire in Jacek. He knew right away that he should use design to transform his newspaper from boring text into performance art."
Research from McKinsey, Harvard, Forbes, and Adobe shows measurable business results from design. Everyday examples make the value of design more relatable. Jacek Utko, a former architect turned newspaper art director, found newspapers boring and suffering low circulation. Pew Research Center data and public sentiment suggested newspapers were declining and environmentally wasteful. Friends and family questioned his career choice as readership moved online and print became outdated. After attending a Cirque du Soleil performance in London, he realized design could transform dull newspapers into engaging, theatrical experiences. He resolved to use design to reinvent the newspaper format, inspired by creative sparks like Einstein and Steve Jobs.
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