"The fragility-and temporal beauty-of neon has captivated audiences since the early 1900s. First shown commercially by French engineer Georges Claude at the 1910 Paris Motor Show, neon spread rapidly, achieving broad popularity in the United States from the 1920s through the 1950s. Mid-century America saw it everywhere: from the casinos of the Las Vegas Strip to roadside motor inns along Route 66 and the spectacle of Times Square."
"By the latter half of the century, however, many signs were scrapped or left to decay, and numerous municipalities restricted neon as visually garish or power-hungry- despite the technology's comparatively modest energy use. In Hong Kong, by contrast, neon was embraced with unusual enthusiasm at a time when it began to lose popularity elsewhere."
Neon lighting emerged commercially in 1910 and rapidly spread, achieving broad popularity in the United States from the 1920s through the 1950s. Mid-century America featured neon across casinos, roadside motels, and city centers. Many signs were later scrapped or allowed to decay, while municipalities imposed restrictions labeling neon visually garish or power-hungry despite relatively modest energy use. Renewed interest in the United States did not meaningfully return until the early 2000s. Hong Kong embraced neon with unusual enthusiasm even as installation slowed in recent decades due to updated ordinances and safety-driven removals, yet the city’s affinity persisted.
Read at ArchDaily
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