
"Coat racks are designed to be covered. Designers refine sculptural hooks and stands that look great in catalogs, but the moment you hang coats and bags, they disappear under fabric. No matter how interesting the form, the object gets visually erased by its own function. Most designs pretend this is not happening, even though vanishing under outerwear is basically written into the job description from the start."
"VELTO accepts that contradiction instead of fighting it. The wall-mounted coat rack stays completely flat when not in use and only reveals itself when needed. The philosophy revolves around the idea that design does not always need to shout to be valuable, and sometimes disappearing is actually the point. When closed, it sits flush against the wall like a small tile and can be painted the same color to blend entirely."
"The transformation happens with a single push. A spring-assisted mechanism lets the flat panel unfold into a hook that holds coats, bags, or scarves without extra effort. The movement is inspired by origami, turning a flat surface into a functional volume through precise folds. The interaction becomes a small, deliberate gesture every time you come home or leave, pressing the panel and watching it quietly fold out to catch your jacket."
Coat racks typically become visually erased when covered by outerwear, no matter how sculptural their forms. VELTO accepts that contradiction by remaining completely flat when unused and only revealing a hook when needed. A single push activates a spring-assisted mechanism that folds the panel into a hook inspired by origami, creating a functional volume from a flat surface. The piece is laser-cut from polypropylene so it can flex repeatedly, be painted in any color, and be produced with flat-pack efficiency to reduce waste. When closed it sits flush like a tile, keeping narrow hallways and entryways visually clean and unobstructed.
Read at Yanko Design - Modern Industrial Design News
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