Why design agencies are dying & why integration matters to design's future
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Why design agencies are dying & why integration matters to design's future
""How can I know I can trust you when s*** hits the fan?" A design leader posted on LinkedIn, discussing who he needed on his team. It cuts straight to the heart of what's happening in design right now. Employers and design teams aren't just looking for people who create beautiful interfaces. They're looking for strategic partners who can wear multiple hats and integrate into the entire business process."
""The "design as a separate creative function" model is dying, and nowhere is that more evident than in design agencies. This was one of the key findings from the Hatch conference in Germany this past week. The Design Agency Model is collapsing Design agencies have been a cornerstone of the industry for decades, generating $120 billion in revenue in recent years. The model worked great for a while: swoop in, execute intensive creative work, deliver beautiful solutions, then move on to the next client.""
Hiring priorities in design now emphasize trust under pressure, strategic thinking, and multi-role capabilities over purely aesthetic skills. Employers seek designers who can integrate with product, engineering, and business functions and act as strategic partners across the organization. The traditional model of design as a separate creative function is losing relevance, especially within design agencies. Agencies historically operated by delivering intensive creative engagements for clients, but that model faces disruption after decades of generating substantial revenue. Pressures such as technological advancement and changing client expectations are forcing agencies and teams to evolve toward deeper business integration.
Read at Medium
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