Kontinentalist is a Singapore-based startup specializing in visual data journalism with an Asian perspective. It began by focusing on China’s Belt and Road Initiative and expanded to report on various topics including Cambodian corruption and investment in Laos. The company prioritizes long-form, immersive stories that can take months or even years to create. Its business model combines a studio, consultancy, and subscriptions to support journalistic projects. Kontinentalist is also developing Lapis, a no-code tool for data visualization, partially funded by Google and backed by Potato Productions.
Kontinentalist is an original storytelling startup that gives visual data journalism a distinctly Asian flavor, focusing on impactful longform storytelling and immersive design.
Co-founder Pei Ying Loh emphasizes the importance of qualitative impact over traditional metrics, stating, 'We care more about long-term return - whether or not a piece is still relevant four, five years down the road.'
The startup's model supports projects through a studio, consultancy, subscriptions, and workshops, while developing Lapis, a no-code tool for data visualization.
Each storytelling piece can take months to produce, reflecting a commitment to slow journalism that seeks depth rather than speed in an increasingly fast-paced media landscape.
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