Following the June core update, significant volatility in Google search rankings persists, affecting various sites. New developments include the launch of Web Guide in Search Labs, virtual try-on features, and customized price alerts. AI capabilities are influencing user engagement, with AI Overviews contributing to a 10% rise in queries globally. Furthermore, discussions arise regarding the effect of ChatGPT on Google's search results, reflecting heightened competition in the search engine landscape.
Extended and continued volatility in Google search rankings has been observed post-June core update, indicating ongoing adjustments and impacts on various websites.
Google launched new features including Web Guide in Search Labs, virtual try-on, and customized price alerts to enhance user experience and engagement.
Reports suggest that ChatGPT may be appropriating Google's search results, stirring discussions about the future of search engine competition.
AI Overviews are reportedly driving over 10% more global queries, reflecting an increasing tendency for users to engage with intelligent search capabilities.
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