"BTS have lived not just on the internet, but through it, building a global audience by turning screens into something intimate. Their practice room videos and late-night livestreams didn't just document their rise - they changed what proximity between artist and fan could feel like."
"On its surface, Arirang reads as a reflection, maybe even a correction to the glossy, outward-facing pop of 'Dynamite,' 'Butter,' and 'Permission to Dance' - a recalibration after years spent scaling themselves for mass appeal."
BTS's fifth studio album, 'Arirang,' opens with a call to listeners to put their phones down, highlighting the irony of their digital success. The group has utilized social media to build a global fanbase, transforming the artist-fan relationship into something intimate despite physical distances. Their fans have actively participated in this journey, helping BTS achieve unprecedented success on music charts. 'Arirang' serves as a reflection on their past, contrasting the polished pop of previous hits with a more introspective approach to connection in today's digital landscape.
Read at Mashable
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