AI advancements are rapidly evolving the digital landscape with significant implications for mobile and marketing strategies. The UK government is negotiating with Apple regarding customer data access while ITV experiences declining profits. OpenAI is diversifying its revenue through product sales linked to ChatGPT, which can now execute complex tasks autonomously. Perplexity AI is working to challenge Google's search dominance with its new mobile browser. Additionally, brands face challenges in accurately measuring campaign success due to misalignments between creative intent and traditional ROI metrics, while publishers are grappling with increased dark traffic affecting visibility.
The UK government is attempting to defuse a growing row with Apple over its controversial demand to bypass the company's end-to-end encryption to access customer data.
OpenAI is moving to profit from product sales made through ChatGPT and introduced a powerful new capability that allows the AI to complete complex tasks using its own virtual computer.
Perplexity AI is in discussions with mobile manufacturers to pre-install its new AI-powered browser, Comet, on smartphones to challenge Google's dominance in mobile search.
A new study exposes that while brands are designing creator campaigns for awareness and reach, success is still measured through metrics that don't always align with creative intent.
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