"A quiet but significant shift is underway in digital commerce. For decades, companies that create digital products-whether tickets, game items, or software-have missed out on a massive revenue stream: They only make money when they sell a product for the first time or when they charge a recurring subscription. If a customer later resells the product, the company gets nothing; or if a product becomes more valuable over time, that additional value is captured by resellers and not the company that built it."
"If a customer later resells the product, the company gets nothing; or if a product becomes more valuable over time, that additional value is captured by resellers and not the company that built it."
A shift is occurring in digital commerce where creators of digital products, such as tickets, game items, and software, have historically missed significant revenue. Creators generally earn only from the initial sale of a product or from ongoing subscription fees. When customers resell digital products, creators receive no share of the resale proceeds. When products appreciate in value over time, that additional value is captured by resellers rather than the original creators. This dynamic leaves an untapped revenue stream for creators tied to resale and value appreciation.
Read at Harvard Business Review
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