AI Agents Are Rewriting the Rules of Retail - Even for the Little Guys | Entrepreneur
Briefly

Agentic commerce utilizes AI and machine learning to create digital agents that perform transactions, enhancing the consumer experience. These agents can compare prices, recommend products, negotiate, and process orders, offering personalized interactions that boost loyalty for small businesses. As automation frees staff from repetitive tasks, owners can focus on strategic growth, making agentic commerce a vital tool. Small businesses can now provide levelled customization similar to larger corporations, appealing to customer preferences and fostering repeat visits through thoughtful recommendations.
Agentic commerce refers to a system where smart digital agents conduct transactions for people, comparing prices, suggesting products, making purchases, and negotiating deals.
With agentic commerce, small businesses can deliver highly personalized experiences, which helps build loyalty and encourages repeat visits from customers.
One of the biggest advantages of agentic commerce is automation, allowing small businesses to handle repetitive tasks and focus on growth and strategy.
As virtual assistants become everyday tools, the idea of automated, intelligent buying is quickly moving from sci-fi to reality.
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