"During a time when consumers are particularly price-conscious, Amazon Grocery delivers more than 1,000 quality grocery items across all categories that don't compromise on quality or taste - from fresh food items to crave-worthy snacks and pantry essentials - all at low, competitive prices that help customers stretch their grocery budgets further,"
"Amazon on Wednesday announced the debut of Amazon Grocery, a new private-label brand that offers a range of grocery items, most of which are priced under $5."
"Amazon says the Amazon Grocery line includes new items such as fresh bakery cinnamon rolls, refrigerated pizza dough, bottled spring water, and more. In the coming months, Amazon will debut new frozen pasta meals, pie fillings, granola, sliced loaf cakes, expanded selections of deli meat, and more."
Amazon launched Amazon Grocery, consolidating Amazon Fresh and Happy Belly into a single private-label grocery essentials collection. The line offers more than 1,000 items across categories, including milk, olive oil, fresh produce, meat, and seafood, with most products priced under $5. New items include fresh bakery cinnamon rolls, refrigerated pizza dough, and bottled spring water, with frozen pasta meals, pie fillings, granola, and expanded deli selections planned. The brand positions itself against other private labels such as Walmart's Great Value and Target's Favorite Day. Private-brand purchases rose 15% in 2024 across Amazon.com, Whole Foods, and Amazon Fresh.
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