"Amazon is going all in with a new line of affordable grocery products as a way to compete against major supermarket chains. The company's brand, Amazon Grocery, offers more than 1,000 products across various categories. Online grocery strategy Amazon Grocery is a private-label brand that targets "price-conscious" shoppers, offering most products under $5. The brand offers products across all grocery categories, including fresh produce, meat, seafood, dairy, pantry essentials, snacks, and everyday items such as paper towels and other household goods."
"This is a way for Amazon to solidify its online grocery strategy over physical stores, many of which the company has closed across various countries. If successful, it could also provide Prime subscribers and Amazon shoppers with a more comprehensive shopping experience. In some areas of the US, Amazon is offering fresh foods with same-day delivery. This isn't the first time that Amazon has launched a grocery brand."
"The company is consolidating its Amazon Fresh and Happy Belly brands into Amazon Grocery, though it's unclear if the Aplenty brand will remain. ZDNET has reached out to Amazon for further comment. Also: Amazon owes Prime customers up to $51 each - how to get your share The company has also made multiple attempts at streamlining its grocery vertical, offering free deliveries."
Amazon launched Amazon Grocery as a private-label brand with more than 1,000 affordable products aimed at price-conscious shoppers. Most items are priced under $5 and cover fresh produce, meat, seafood, dairy, pantry essentials, snacks, and household goods like paper towels. Amazon is consolidating Amazon Fresh and Happy Belly under the Amazon Grocery label while the future of Aplenty remains unclear. The company emphasizes online grocery with same-day fresh-food delivery in some US areas and has pursued free delivery options. Amazon Grocery is positioned to expand online grocery presence and compete with major retailers such as Walmart and Kroger.
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