Aerie's TikTok features a series called 'Associate Picks' where store associates showcase products, providing insights into their favorites for events like graduation and brunch. Content is made by Aerie's social media team in-store without financial incentives. The series has proven effective, accounting for 34 of Aerie's top 100 TikToks, accumulating nearly 3 million views. Notably, a video with a matching set was a standout, becoming the third-most-viewed within a year. Other retailers, like Macy's, incentivize their associates in similar content creation efforts but Aerie relies on voluntary participation.
Aerie has launched a series called 'Associate Picks' on TikTok where store associates showcase their favorite products, significantly engaging with viewers and generating content.
Content featuring Aerie's store associates garners the best feedback and results, with videos holding user attention longer than average TikTok content.
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