Nate Lagos is the vice president of marketing at Original Grain, focusing on growth through product innovation and creative campaigns. He emphasizes the role of advertising as a means to amplify brands rather than directly acquire customers, likening platforms like Facebook to megaphones that create long-term value through impressions. His marketing journey began in college, which he found lacking in real-world application, leading him to freelance in social media campaigns. He also hosts a podcast to share practical marketing insights and strategies employed in his career.
Advertising is a way to amplify great brands, not a tool to acquire customers directly. Platforms such as Facebook are megaphones, not salespeople.
I started my marketing journey in college and quickly realized school wouldn't teach me how to thrive in the real world, so I freelanced during my sophomore year.
My entire marketing career at Original Grain has been exciting, fast-paced, stressful at times, but ultimately extremely rewarding through product innovation and creative campaigns.
I host a podcast called 'Tactical & Practical,' sharing honest, tactical content to help others navigate challenges in marketing.
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