From 'banks as destinations' to 'banks as infrastructure': How J.P. Morgan Payments, Citi, and U.S. Bank are embedding themselves into the digital economy - Tearsheet

Banks have transitioned from physical destinations to embedded infrastructure within existing platforms, applications, and enterprise systems. This transformation allows banks to offer services such as payments and lending seamlessly in the background. Notable banks like J.P. Morgan, Citi, and U.S. Bank are leading this shift, adapting their operations to fit into the framework of the embedded finance economy. The embedded finance model enables greater efficiency and convenience for consumers and businesses alike.

The transformation from banks as destinations to banks as infrastructure is reshaping the financial landscape as banks embed themselves into existing platforms, providing seamless financial services.

Prominent banks such as J.P. Morgan, Citi, and U.S. Bank are reconfiguring their operations to offer embedded financial solutions within marketplaces and other applications, enabling the integrated management of finance.

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