"After that first launch, I learned so much about what was working, what wasn't working, and what I was craving as a founder," said Los Angeles-based Sulewski, who pivoted with the rebrand toward a lower price point ($29 for a body cream versus $58); a steady pipeline of innovation, from roll-on perfume oils to exfoliating body sprays, and a growing range of signature scents across offerings."
"That rebrand changed everything for Cyklar - it's been so exciting to feel like now, Cyklar is at a point where we're operationally ready with our supply chain, consumer demand and our hero stock keeping units to tell the story for our brand on shelves," Sulewski said."
"Social media has been a huge vehicle for us; it was so important to, straight out of the gate, get the product into people's hands so they could feel, touch and help share our story," said Sulewski of the significance of the social commerce platform."
Cyklar will launch online at Sephora on Feb. 22 and will roll out to 500 Sephora stores by mid-March as the brand's first retail expansion. Claudia Sulewski founded Cyklar in 2023 and relaunched the brand at the end of 2024 after joining Ben Bennett's accelerator, The Center. The rebrand introduced a lower price point (body cream priced at $29 versus $58), new formats including roll-on perfume oils and exfoliating body sprays, and an expanded range of signature scents. Cyklar has sold over 200,000 products on TikTok Shop and is projected to exceed $50 million in sales in 2026.
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