"Since major retailers are competing for your business, a majority of the time you can get the same deal at a retailer of your choice. For many, has become the go-to place to shop soup to nuts, including popular tech. And during Cyber Week, I faced a dilemma. For weeks, I was scoping out the Hisense Canvas 65-inch TV , waiting for a deal."
"I was so conflicted on where to purchase this TV that I consulted my editor (a more seasoned adult than me with multiple major tech purchases under her belt) before checking out, and she ultimately confirmed my instincts. On Dec. 1, I paid $850 at Best Buy for the Hisense Canvas TV, a savings of $350, and that was that -- until today."
During Cyber Week, major retailers often matched prices, making identical deals common across stores. The Hisense Canvas 65-inch TV dropped to $850 at both Amazon and Best Buy on Cyber Monday. The buyer weighed familiarity with Best Buy, prior positive purchase experiences, and the store's association with tech against faster delivery via Amazon Prime. After consulting a more experienced editor, the buyer purchased the TV at Best Buy on Dec. 1, saving $350. Later, a Best Buy 3-Day sale listed the same 65-inch model at a price equal to the smaller 55-inch model. The post-purchase sale highlighted how frequently retailers adjust holiday pricing and can prompt buyer's remorse.
Read at ZDNET
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