Labubu, a collectible toy inspired by Nordic mythology and created by Kasing Lung, has emerged as a massive craze among adults. Originally part of a picture-book series, it became popularized through Pop Mart in 2019. The demand has led to high prices, even reaching six figures for some rare editions. Fake versions known as "Lafufus" flood markets, made poorly and without official licenses. Celebrity endorsements from stars like BLACKPINK's Lisa and others have contributed to its billion-dollar market status, reflecting its status as a fashion trend among young adults.
"A lot of these Lafufus are made with you know not quality materials and they're not made very well, just whatever they can do to get their hands on this hot item."
"These toy monsters have now become a billion-dollar business, driven in part by celebrities posing with their own."
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