AirDNA's report shows a significant rise in last-minute bookings for short-term rentals, reaching 31% of all bookings in January 2025. This marks an increase from about 16% three years ago. Homeowners are adapting to the trend, as last-minute discounts are often offered to fill unsold inventory. The average lead time for bookings is now shorter, with a median of 25 days in 2025 compared to 30 days in 2023. Increased STR supply and guest familiarity contribute to this trend, with many booking same-day rentals.
"People are getting more comfortable with booking short-term rentals and figuring out the pricing mechanics. Many STRs offer last-minute discounts to fill inventory, so that the closer you get to a stay, the less expensive it is."
"In 2022, approximately 16% of bookings were made with such a short window of time before check-in. However, in 2025, that rose to a median of 26.2%, with 13% of that made same-day."
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