Taco Bell has introduced Fan Style, a new initiative encouraging consumers to create, name, and share unique custom orders through the Taco Bell app. Users can generate shareable graphics for their orders, with a rewards system incentivizing sharing. Additionally, fans will have the chance to promote their creations on billboards and sky banners for free. Creators will earn rewards based on the sales of their custom orders, which may later join the national menu based on flavor and creativity criteria. The initiative integrates mobile ordering with user-generated content.
Taco Bell is encouraging the creation, naming and sharing of custom orders through its new initiative called Fan Style, engaging consumers in a creative food experience.
The Taco Bell app now allows users to create custom orders that can be named and shared, along with rewards for those who share their creations with others.
Consumers will have the unique opportunity to advertise their custom Taco Bell creations on real-life billboards and sky banners for free, creating a connectivity to their favorite fast food.
For each custom creation sold through the Fan Style initiative, the creator will earn rewards and the selected items may appear on the national menu later this year.
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