""Our new e-commerce platform marks a major step forward in modernizing how we serve our customers with a seamless journey from browsing to ownership," Gil West, CEO of Hertz, said in the statement. "By enhancing our digital capabilities, we're meeting customers where they are and giving them greater visibility into our inventory, easier purchasing processes, and broader access to quality Hertz vehicles.""
"The car rental giant has revamped its website, HertzCarSales.com, allowing customers to now browse thousands of vehicles, get a trade-in offer, get pre-qualified, and secure financing so they complete the purchase entirely online. These changes mean that car buyers no longer need to visit one of Hertz's 45 retail locations to complete the purchase. By shifting from what was an online catalog to a full-service e-commerce platform, Hertz is likely hoping to speed up"
Hertz upgraded HertzCarSales.com so customers can browse thousands of vehicles, obtain trade-in offers, get pre-qualified, and secure financing to complete purchases fully online. The platform removes the need to visit any of Hertz's 45 retail locations to finalize vehicle purchases. The company aims to make retail its primary car-selling channel to accelerate fleet turnover and improve resale prices. Hertz operates a fleet of more than 560,000 vehicles and sells roughly 280,000 annually, compared with competitors selling larger volumes. The digital shift follows a Back-to-Basics Roadmap and efforts to recover after a May 2020 bankruptcy filing.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]