"It will give people in the UK a clear choice about whether their data is used for personalized advertising, while preserving the free access and value that the ads-supported internet creates for people, businesses and platforms. Subscriptions, as an alternative to seeing personalized advertising, is a well-established and economically viable business model spanning many industries, from news publishing and gaming to music and entertainment."
"In the original case, brought against Meta back in 2022, U.K. human rights campaigner Tanya O'Carroll argued that she has a legal right to object to the use of her personal data for direct marketing, as per U.K. consumer laws. Meta argued that its targeted ads don't qualify as direct marketing, but eventually, it opted to settle the case, by ensuring that O'Carroll herself would not have her data used by Meta for ad targeting purposes."
Meta will introduce a paid "Subscription for no ads" option in the U.K., allowing users to choose between free personalized ads or paying to remove ads. The change follows regulatory guidance from the Information Commissioner's Office (ICO) and stems from a settled 2022 legal complaint by Tanya O'Carroll about the use of personal data for direct marketing. Meta previously argued that targeted ads are not direct marketing, then settled to prevent O'Carroll's data being used for ad targeting. Meta plans to price the no-ads subscription low and positions subscriptions as an established alternative across industries. Meta also criticized EU regulators for requiring a less personalized ads experience.
Read at Social Media Today
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