"Facebook and Instagram users in the UK are now facing a monthly charge if they want to opt out of being bombarded with personalised ads. Over the next few weeks, users will get the option to pay £2.99/month on desktop or £3.99/month on iOS and Android for an ad-free experience. An extra £2 on desktop and £3 on mobile will be automatically charged for each additional account."
"However, the tech giant claims that the change is necessary due to new regulations from the UK Information Commissioner's Office (ICO), which require explicit user consent before their data can be used for advertising purposes. Therefore, users who don't pay up will automatically be considered as consenting to having their personal information used to target them with ads. "It will give people in the UK a clear choice about whether their data is used for personalised advertising," Meta confirmed in a statement."
"According to Meta, the higher price for mobile users is due to the fees Google and Apple charge for using their platforms. This represents a massive U-turn for Meta CEO Mark Zuckerberg, who previously insisted Facebook would never make users pay to remove ads."
Facebook and Instagram now offer a paid option in the UK to avoid personalised ads. Users can pay £2.99/month on desktop or £3.99/month on iOS and Android for an ad-free experience, with additional accounts incurring extra charges. Meta attributes the higher mobile price to fees charged by Google and Apple. Meta cites new ICO regulations requiring explicit user consent before data is used for advertising. Users who do not pay will be treated as consenting to personalised ad targeting and will continue to receive targeted ads. All UK users over 18 will receive a notification offering the subscription option, which can be initially dismissed.
Read at UNILAD Tech
Unable to calculate read time
Collection
[
|
...
]