"We see this as a great investment, given the sprawl of San Jose, Knight Foundation program director Allan Madoc told the Mercury News. It's very easy to focus on the downtown precinct, but we see East San Jose as a parallel market and La Placita as a core and anchor investment. It's really about building commitment, creating jobs and cultural vibrancy."
"The goal of the La Placita project is to transform a 28,000-square-foot commercial property on Alum Rock Avenue, which has struggled with vacancies, into a hub addressing some of the community's most pressing needs, including healthcare, cultural programming, food security, and bolstering small businesses. It's part of a grander vision to create a cultural district, known as La Avenida, and a push to revitalize East San Jose."
A grant of more than $6 million from the John S. and James L. Knight Foundation will fund La Placita, a community development project across from the Mexican Heritage Plaza in East San Jose. The project will convert a 28,000-square-foot commercial property on Alum Rock Avenue that has faced long-term vacancies into a hub for healthcare, cultural programming, food security, and small-business support. La Placita is part of a broader plan to establish a cultural district called La Avenida and drive East San Jose revitalization. The School of Arts and Culture and CEO Jessica Paz-Cedillos have led fundraising toward a $30 million goal, and the grant enables a shift from planning into construction while aiming to create jobs and cultural vibrancy.
Read at www.mercurynews.com
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