"One thing that you're hopefully thinking about more these days is what your purchase is doing to meet the needs of the environment-or more accurately, how it's already affecting it. Every consumer good has already amassed a carbon footprint just by being available to buy, racking up ecological debt as the raw materials are harvested, the item is manufactured, and the finished product is shipped."
"The items showcased here have been designed to reduce that impact as much as possible as they make their way to the store. Through the use of recycled materials, environmentally mindful manufacturing, waste-reducing designs, and enhanced durability, these covetable objects already tread more lightly than most. Waterproofing down typically involves treating it with nasty chemicals. ExpeDRY infuses the feathers with gold particles to create an electrostatic shield that keeps water droplets from being absorbed by the fibers."
Purchases involve simultaneous decisions about personal needs and how products will meet them. Every consumer good accumulates a carbon footprint during raw material extraction, manufacturing, and shipping, creating ecological debt before sale. Design choices such as recycled materials, environmentally mindful manufacturing, waste-reducing construction, and enhanced durability reduce that impact across a product's lifecycle. Some garments replace chemical waterproofing by infusing down with gold particles to form an electrostatic shield, offering quick-drying, water-repellent warmth without harmful treatments. Footwear uses bio-based midsoles blended with seaweed, corn-derived components, synthetic suede, and recycled PET, while direct-to-consumer batch buying can lower ethical clothing costs.
Read at WIRED
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