French search engine Qwant has accused Microsoft of intentionally degrading Bing search results to harm competition. This allegation comes amid a broader examination of Big Tech's power in Europe. The French antitrust regulator is considering interim measures as it investigates Qwant's complaint. While Microsoft claims a small consumer search market presence, its influence over B2B syndication significantly affects other search engines in Europe. The outcome of this case could reshape the existing dynamics in the search engine industry.
Microsoft's role in B2B search syndication presents a critical but underregulated point of leverage.
The complaint represents the latest challenge to Microsoft's search syndication business model, coming amid heightened scrutiny of Big Tech platforms across Europe.
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