Tariffs are significantly impacting major consumer and retail brands, primarily through increased import costs. Companies like Adidas are forced to raise prices due to reliance on foreign production, particularly from China. CEO Bjørn Gulden confirmed that without a change in tariffs, price hikes in the US market are inevitable. Meanwhile, Amazon strives to maintain low prices despite incurring one-time costs related to tariffs, with its CEO stressing the importance of their diverse product offerings and the role of third-party sellers in determining final prices.
Adidas CEO Bjørn Gulden stated that tariffs will result in "price increases in the US market" as they cannot produce most products domestically.
Amazon's CEO Andy Jassy emphasized their focus on keeping prices low despite tariffs, highlighting reliance on third-party sellers regarding pricing decisions.
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