The coastal town of Benicassim in Spain plans to be the first to implement AI technology for enhancing tourist experiences. By utilizing tourists' geolocation data, the town will provide personalized recommendations for local attractions and services. Visitors must download an app to receive tailored notifications about nearby activities such as restaurant recommendations and equipment rentals. This initiative is part of a larger trend in Spainâs tourism sector, with similar technologies expected to roll out in other towns and municipalities. However, this advancement raises concerns about the potential for increased surveillance using deep learning technologies.
Benicassim will use AI to personalize tourists' holidays through geolocation, sending tailored messages on local sites and services based on preferences.
The plan in Benicassim could set a precedent for other municipalities in Spain to adopt AI technology to enhance the tourist experience.
While AI offers personalization, concerns arise over its darker aspects, such as surveillance technologies employed alongside tourist engagement strategies.
The move towards integrating AI in tourism reflects broader trends, with major companies already utilizing virtual assistants to enhance customer experiences.
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