Janet Truncale, chair and CEO of EY, emphasized the permanence of uncertainty in the business landscape during a Bloomberg TV interview. She noted that entrepreneurs must navigate unpredictable changes, including shifts in trade policies and technology. Truncale highlighted the fluctuating confidence among business leaders and advised them to rely on their foundational knowledge and avoid isolation. As consulting firms like EY are increasingly essential, businesses are focusing on transformation and cost-cutting strategies to adapt to the evolving economic climate.
"Uncertainty is going to be the norm. It's going to be there for some time," Janet Truncale, EY's global chair and CEO, told Bloomberg TV in an interview.
Truncale said that "confidence has been up and down in the C-Suite for the last year" and that technology, AI, and tariffs are all topics that entrepreneurs are talking about.
Her advice for entrepreneurs and clients is to "stay the course and remember that muscle memory." Entrepreneurs should "go back to what you know and make sure that you don't go it alone."
As businesses confront a new era of American trade policy, many are turning to consulting firms like EY for strategies to adapt to the rapidly changing regulatory landscape.
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