ZTE and MediaTek unveil Tri-band Wi-Fi 7, targeting a relatively unexplored premium niche in Brazil

"During the meeting, the companies presented the benefits of tri-band Wi-Fi 7, which operates simultaneously on 2.4 GHz, 5 GHz, and 6 GHz. The adoption of the 6 GHz band, in addition to the already established bands, reinforces the gain in capacity and stability, improving the experience in both homes and small businesses, especially in scenarios with multiple connected devices and higher density of Wi-Fi networks."

""In Brazil, there is a clear niche of consumers and businesses that need an above-average connectivity experience, with higher performance, lower latency, and more consistent coverage. Today, this consumer cannot find a direct, structured, and easy-to-acquire offer," says Samir Vani, MediaTek's Business Development Director for Latin America."

""By treating all subscribers uniformly, many operators fail to capture value from an audience with a greater willingness to invest and end up missing the opportunity to increase the average ticket price and profitability of broadband services," adds the executive."

"Brazil's broadband landscape features more than 20,000 fiber internet providers, leading to intense price competition and homogenized service offerings. Against this backdrop, ZTE and MediaTek regard premium connectivity as a key strategic enabler, helping local operators and ISPs build differentiated, sustainab"

ZTE and MediaTek announced a joint strategy to expand premium connectivity portfolios for high-demand residential users and small businesses in Brazil. The plan targets advanced technology, comprehensive coverage, ultra-high speed, and low-latency performance. The companies presented tri-band Wi‑Fi 7, operating simultaneously on 2.4 GHz, 5 GHz, and 6 GHz, to improve capacity and stability. Adding the 6 GHz band strengthens performance in environments with multiple connected devices and higher density of Wi‑Fi networks. The initiative aims to address a gap in structured, easy-to-acquire premium connectivity offers. It also responds to Brazil’s highly competitive fiber broadband market with many providers and homogenized offerings by enabling differentiation and improved profitability.

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