"Every year since 1999 Pantone chooses a colour for the year, a representation of the zeitgeist from how we're feeling to what we're wearing, how we're styling our homes and even our eyebrows. Last year's was the darker shade of beige mocha mousse, the year before that was the soft, warm peach fuzz. This year's pick is even more baffling. It's cloud dancer, a billowy, balanced white, according to Pantone."
"Laurie Pressman, vice-president of Pantone Color Institute, said it is a key structural color allowing all colors to shine. Hmmm, cloud dancer, sounds wait, white? Are they trolling us? Is it even a proper colour? How do you describe the colour of clouds? Milk? A blank page? White is considered a colour by some but essentially all colour is a range of visible light. It's one of the colours in my kid's crayon box so I'm saying yes."
"Whether Pantone is trolling us is harder to ascertain. It says cloud dancer mixes well with others, isn't overstimulating, makes a minimalist statement and exudes quiet sophistication. Pantone says cloud dancer makes a minimalist statement, seen here in textured interiors. Photograph: Pantone The reactions, though, are not as complimentary. Some say Pantone is completely Pantonedeaf. The fashion and trend forecaster Mandy Lee called it disappointing."
Pantone selected Cloud Dancer, a billowy, balanced white, as the Colour of the Year. Pantone frames Cloud Dancer as a key structural color that mixes well with others and allows other colors to shine. Recent past selections included darker beige mocha mousse and the soft warm peach fuzz. Reactions to Cloud Dancer ranged from acceptance and suggested uses like ceilings, headphones, or bathtubs to sharp criticism, including accusations of being out of touch and controversial associations with whiteness. Runway trends this year contrasted with bright, bold, textured and fuzzy looks alongside naturally dyed feather details.
Read at www.theguardian.com
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